- Client: International Journal
- Date: April 2025
- Author: Marketyfy
Overview
An International Journal publication company based in India connected with us in March 2024 to improve their numbers of paper submissions. We analysed their business and suggested to start with Google ads first and then SEO in Later stage. We have been managing their Google Ads since then, and have been able to
Client Objective
Increase the number of research paper submissions.
Improve brand visibility across India.
Maintain an efficient cost per lead despite strong competition and seasonal demand peaks (March–June).
Challenges
Increase the number of research paper submissions.
Improve brand visibility across India.
Maintain an efficient cost per lead despite strong competition and seasonal demand peaks (March–June).
Our Strategy
Multi-campaign approach:
- Search Ads targeting high-intent keywords.
- Display Campaigns for brand awareness and retargeting
- Performance Max (PMax) campaigns to maximize reach and submissions.
Time-based targeting:
- Specific morning campaigns to capture early-day researchers.
Geographical targeting:
Focused on India, with test expansions in Nigeria and Philippines.
- Cities and College specific targeting
Smart budget management:
- Continuous CPC optimization to maintain profitability.
Retargeting campaigns:
- To re-engage warm audiences through Display and PMax.
Execution
Launched layered campaigns beginning March 2024.
Created specialized campaigns for top-performing regions and time slots.
Aggressively scaled budgets during peak months, while tightening targeting during off-peak periods.
Retargeted website visitors and partial leads through Display and PMax networks.
- Continuously testing with different type of campaigns and targeting / bidding strategies
Results
Comparisons
- At the start - March’24 they were getting average of 10 to 15 papers a day
- At the Month of April’25 – they are getting average of 70 papers in a day at the cost of ₹193 / conversion. With maximum reaching 125 papers in a day
- This is 7.5 Times increase in submissions
Data:
- Total Impressions: 4,543,286
Total Clicks: 2,60,133
Average CPC: ₹10.30
Total Submissions/Conversions: 11765
- Average Cost / Conversion: ₹223
Major Highlights:
22.96% CTR achieved in April 2025 (remarkably high for the industry).
3X increase in submissions during peak season comparing with non peak season
Optimized CPL (Cost per Lead) consistently under industry benchmarks despite competition.
Conclusion
Through a dynamic combination of targeted Search, Display, and PMax campaigns — backed by intelligent scheduling, geographical focus, and consistent optimization — we helped the International Journal achieve a record-breaking number of research submissions in a highly competitive market.
Our success story is proof that with the right strategy, even seasonal and competitive industries can achieve extraordinary growth through Google Ads.
Gallery for this Case
your project into a success story.